We are delighted to have been named as ‘One to Watch’ in Europe in a list of business excellence published by the European Business Awards, one of world’s largest and longest-running business competitions.

True Potential was chosen as it demonstrates exceptional achievement and reflects the core values of innovation, success and ethics.

This is our third European Business Award, following on from The European Public Vote 2017/18 award, and being named European Business of The Year in 2016/17.

Daniel Harrison, True Potential Chief Executive, said “The ultimate test of any business is whether you can create exponential growth and year on year we’ve been able to achieve that at True Potential. Our strategic focus is and always will be built around the end client, but we are agile enough to take opportunities that arise along the way. Those really are the building blocks of our success. Our core belief has always been to spread opportunities as widely as possible both for our clients by enabling them to reach their financial goals and also in terms of opening up financial services as a career to more people. But you can only do that if you have a solid, growing business. Making it into the European Business Awards “Ones to Watch” again is a fantastic achievement and is a result of the hard work and contribution from everyone at True Potential.”

Adrian Tripp, CEO of the European Business Awards, said:

“The companies chosen as ‘Ones to Watch’ are the most inspirational, successful and dynamic in Europe.

“The talent and tenacity at the heart of these businesses creates jobs and drives Europe’s prosperity. This ‘Ones to Watch’ list of excellence is a benchmark of success for the rest of the European business community.”

Companies on the ‘Ones to Watch’ list come from all sectors; from manufacturing to retail, agriculture to technology, and all sizes; from start-ups to billion euro businesses.

Our continued success in the European Business Awards reflects our commitment to innovation. We were the first business to win multiple European Business Awards, and this year’s win makes it three in a row for us.

The European Business Awards are now in their twelfth year, they are one of the most prestigious accolades a company can receive, and they stand out as one of the world’s largest cross-industry, cross border business competitions.

We’re pleased to be recognized as ‘One To Watch’ and the future of our business is definitely worth watching.

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